Press Releases Help Brands Grow, Here’s How It Works

When the team behind Saromben, a homegrown lifestyle brand, began expanding beyond local markets, they didnt start with paid ads or influencers. They started with something much simpler: press releases.

In 2025, press releases are still one of the most effective tools for telling your story, building brand authority, and reaching the right audiencewithout breaking your budget.

Why Press Releases Still Matter Today

Many people assume press releases are old-fashioned. In truth, theyve evolvedand now play a crucial role in digital communication strategies.

Heres why brands like Saromben continue to use them:

• Cost-effective: No need for a big ad budget

• Google-friendly: Press releases boost SEO and show up in search results

• Professional: They show your brand is serious, structured, and active

• Sharable: Journalists, bloggers, and communities can republish or refer to them

And best of all? They create a lasting digital footprint.

What Makes a Press Release Different?

A press release isnt a blog post or a social media caption. Its a structured, official announcement that gives your brand a chance to speak with authority.

A good press release is:

• Short (400600 words)

• Factual and to the point

• Written in a clear, journalistic tone

• Designed to inform, not promote

Thats why journalists and media outlets still open press releases first when scanning for credible stories.

Distribution Is Key: Why Portal Narasi Works

Once your press release is ready, where you publish it makes a huge difference. While you can (and should) post it on your website and social media, third-party platforms help you reach new, more engaged audiences.

One such platform is Portal Narasi, a digital media space known for highlighting stories with social, cultural, and creative value. Unlike traditional press distribution services, Portal Narasi adds context and credibility to your story.

When Saromben shared their press release about a new collaboration with local artists through Portal Narasi, it reached thousands of readers outside their immediate audience. More importantly, it helped position the brand as part of a broader social conversation, not just another product on the shelf.

Key Elements of a Great Press Release

If you want your press release to get picked up and read, include these essentials:

1. Headline: Short, informative, and keyword-rich

2. Opening paragraph: The core newswho, what, when, where, why

3. Body content: Details, background, and relevance

4. Quote section: A real quote from a founder, partner, or relevant voice

5. Boilerplate: A 23 sentence company description

6. Contact info: Name, email, and phone (if applicable)

You can also add images, video links, or a PDF attachment if needed.

When to Send a Press Release

Not sure if your news is big enough? Youd be surprised how often everyday updates are worth publishing.

Use a press release when you:

• Launch a new product or service

• Host or sponsor an event

• Partner with a business, community, or influencer

• Open a new store or location

• Receive an award or funding

• Release a research report or survey

• Start a CSR initiative or environmental campaign

If your audience would be interested, the media might be too.

SEO Tips for Your Press Release

Search engines index press releases just like any other content. So take advantage of that:

• Use your brand name in the title and intro

• Add location-based keywords if relevant

• Include 12 backlinks to your site

• Keep sentence structures varied and human

• Dont overuse keywordswrite for readers first

When done right, your press release may rank for relevant searches for months to come.

Common Mistakes to Avoid

To make sure your press release performs well, steer clear of these pitfalls:

• Being too vague: Make your news specific and easy to understand

• Overusing buzzwords: Avoid corporate jargon and stay human

• Skipping the quote: Readers want to hear from real people

• Forgetting contact info: Journalists wont chase you down

• Making it too long: Stay conciseunder 600 words is best

A clean, clear press release will always perform better than one overloaded with fluff.

Final Thoughts

A press release isnt just an announcementits a trust-building tool. For brands like Saromben, it has been key in growing awareness, forming partnerships, and connecting with media outlets that value authenticity.

When distributed through platforms like Portal Narasi, your release reaches people who are curious, engaged, and more likely to care about what youre doing.

So the next time your brand has something worth sharing, dont just post about itpress release it.